Key Responsibilities

• • Develop and execute digital marketing campaigns across multiple channels, including social media, email, search engines, and display advertising.

• • Create engaging and relevant digital content, including blog posts, articles, videos, graphics, infographics, and social media content, aligned with the company’s marketing objectives.

• • Manage and maintain the company’s social media platforms, including content planning, posting, audience engagement, responding to comments and messages, and monitoring performance.

• • Develop and implement SEO strategies to improve website visibility, organic search rankings, traffic, and lead generation.

• • Conduct keyword research and implement on-page and off-page SEO best practices.

• • Regularly review and optimize website content, structure, metadata, and other relevant elements to improve search performance and user engagement.

• • Manage and monitor PPC advertising campaigns, including Google Ads, Bing Ads, and other relevant advertising platforms.

• • Monitor campaign performance, budgets, conversions, and key performance indicators and make necessary adjustments to improve ROI.

• • Plan and execute email marketing campaigns to nurture leads, engage customers, promote products/services, and support customer retention.

• • Coordinate with the content, sales, design, and other relevant teams to develop high-quality marketing materials aligned with business and marketing goals.

• • Regularly update website content, landing pages, promotional materials, and other digital assets to ensure they remain fresh, relevant, and engaging.

• • Track and analyze digital marketing performance using relevant analytics and reporting tools.

• • Prepare weekly, monthly, and periodic digital marketing reports for senior management, providing insights, performance analysis, and recommendations for improvement.

• • Monitor competitors, industry developments, and customer behavior to identify new digital marketing opportunities.

• • Stay updated with the latest digital marketing trends, tools, technologies, algorithms, and industry best practices.

• • Continuously test and optimize campaigns, content, and digital channels to improve engagement, traffic, leads, and conversions.

• • Perform other digital marketing and promotional activities as assigned by management.

Job Requirements

• • BSC/CSIT Pass Preferred. Candidates with an ongoing Bachelor’s degree and relevant work experience will also be considered.

• • Minimum 1 year of relevant experience in digital marketing or a related field.

• • Proficient in relevant computer applications and digital marketing tools.

• • Good understanding of social media marketing, SEO, PPC, email marketing, content marketing, and digital advertising.

• • Knowledge of Google Ads, Google Analytics, Search Console, social media management tools, and other digital marketing platforms will be an advantage.

• • Good content writing and communication skills.

• • Strong analytical and problem-solving abilities.

• • Creative mindset with an understanding of digital content and audience engagement.

• • Ability to manage multiple campaigns and meet deadlines.

• • Strong attention to detail and willingness to learn new digital marketing technologies.

• • Ability to work independently as well as effectively within a team.

• • Two-wheeler with a valid driving license will be an added advantage.