Digital Marketing Manager
Turn daily video into customers walking into 100+ partner outlets across Nepal. This role runs the distribution, the ads and the content team.
About Ultra Group
Ultra Group has been building Nepal’s modern home since 1997. 6+ brands, sold through our own showrooms and 100+ partner outlets across all seven provinces: power, water, heat, light and the appliances in between.
We are building a digital engine for the whole group: a video every working day, paid campaigns that send customers to the nearest outlet, and a working online presence for every outlet that carries our brands. This role runs that engine.
The Role
The Social Media Content Creator makes the videos. This role makes them count. It decides what gets made, pushes it out on TikTok, Instagram and Facebook, turns the best of it into ads, plans and monitors Daraz boosting, and gets every partner outlet across Nepal set up so customers can find them, message them and walk in. It works with the field coordinators in every region so the content matches what is actually selling where.
The role reports to the Digital Director, who owns strategy. Execution and the numbers belong to this role: uploads, reach, leads, cost per lead and outlets activated. The Social Media Content Creator is managed directly; the Graphics Designer works alongside.
Responsibilities
Run the Content Engine
The weekly product list for the Social Media Content Creator is set here. The cadence is enforced: one TikTok every working day, two to three polished cuts a week for Instagram and Facebook. Schedule, quality-check, post. A missed day must have a known cause and must not repeat.
Get Every Partner Outlet Online
Google Business Profile, Facebook page and WhatsApp Business with a catalogue for every outlet that carries our brands, region by region. A live tracker of which outlets are set up and which are not. A monthly content kit shipped to outlets: ready-to-post videos, captions and price cards.
Paid Growth
The boost calendar: which product, which region, which week. Lead-form and click-to-WhatsApp campaigns on Meta that route enquiries to the nearest outlet. Spend and cost per lead tracked every week. Creatives tested; what does not work gets cut.
Daraz Boosting and Campaign Monitoring
Growth of the Ultra store on Daraz is planned here: which products get sponsored, which vouchers and flash sales run, and how the store shows up in mega campaigns (11.11, 12.12, Dashain and Tihar sales). Boost budget set per product and per campaign. During campaigns, sales, traffic, conversion and ratings are monitored daily and adjusted. Listings and stock are confirmed campaign-ready with the Technical Manager before every campaign. Daraz numbers go in the Friday report.
Work With the Field Team
Weekly sync with the Area and Divisional Business Coordinators: what is selling in each region, which outlets need a push, which festival offers are coming. Outlet photos and clips from their visits collected and fed into content.
Leads to Outlets, Fast
Every enquiry from an ad, a comment or a DM must reach the right outlet within 24 hours. A simple lead sheet or CRM kept current. Follow-up with outlets on what converted.
Report Every Week
One page to the Digital Director every Friday: uploads done against target, reach, followers, leads, cost per lead, outlets activated, Daraz sales. Monthly review with leadership. Numbers, not adjectives.
AI Tools Are Part of the Job
Claude or ChatGPT are used daily for captions, planning, outlet messaging and reports, with CapCut and Canva for quick edits. This is what lets one manager and one creator do the work of a five-person team.
Requirements
- 2-4 years hands-on digital marketing — retail, FMCG, appliances or any multi-location business preferred
- Meta Ads run personally — boosting, lead forms, click-to-WhatsApp. Run, not supervised
- Content calendars across TikTok, Instagram and Facebook — knowing what performs on each and why
- Google Business Profile and WhatsApp Business setup — done before, ideally for more than one location
- Comfortable on the phone with outlet owners across Nepal — fluent Nepali, working English
- Tracker discipline — sheets, calendars, lead logs kept current without being asked
- Managing one person well — clear briefs, daily check-ins, honest feedback
Bonus — Stronger Candidate Signals
- A TikTok or Instagram account grown personally — with the numbers
- A Dashain, Tihar or New Year campaign run end-to-end
- Daraz seller campaigns run before — sponsored products, vouchers, mega-campaign participation, with the numbers
- GA4, Meta Insights, TikTok Analytics — read weekly
- CRM or lead tools — HubSpot, Zoho, an in-house lead tracker or a well-run sheet
- WhatsApp Business API — broadcast lists, catalogues, auto-replies
- Influencer or creator outreach in Nepal
First 90 Days
- Audit of all Ultra social accounts and the ad account, with fixes shipped
- Content calendar live with the Social Media Content Creator
- Master list of partner outlets with digital status
- First boost calendar and weekly report format
- TikTok posted every working day for 30 straight days
- 25+ outlets live on Google Business Profile, Facebook and WhatsApp
- First lead-form campaign routing enquiries to outlets
- Cost-per-lead baseline set
- First Daraz boost run with daily monitoring
- First festival campaign delivered end-to-end
- 50+ outlets activated; monthly content kit shipped to all
- Social Media Content Creator at 5 a week for 8 consecutive weeks
- Monthly KPI page read by leadership
- Daraz campaign calendar for the festival season delivered
Compensation and Trial
Expected monthly salary must be stated in the application. It is a required field, and the offer is built around that number and the audit task. Trial period for this role is discussed at interview.
Why This Role Is Worth It
Most digital marketing jobs in Nepal are one brand, one page, one city. This is 6+ brands, 100+ outlets and all seven provinces, with a Digital Director who builds the systems and stays out of the way. A content team, an ad budget and the whole network as the canvas. Grow this, and the role grows into head of Ultra Group’s digital function.
How to Apply
Numbers, not titles.
- CV — two pages maximum
- One account or campaign grown personally — starting numbers, ending numbers, what was done
- The best Meta ad run personally — budget, audience, result
- Expected monthly salary (required — applications without it are not reviewed)
- Earliest possible start date